Description
Baye and Prince’s bestselling Managerial Economics and Business Strategy provides a complete solution designed to help students use tools from intermediate microeconomics, game theory and industrial organization to make sound managerial decisions. A range of print and digital formats combined with frontier research, inclusion of modern topics and balanced coverage of traditional and modern microeconomics produce a new offering that is easier to teach from and more dynamic and engaging for students. Key Features: Focus on Business Strategy Full Coverage of the Economics of Information Links to Other Business Disciplines Calculus and Non-Calculus Alternatives Time Warner CaseTable of Contents: The Fundamentals of Managerial Economics Market Forces: Demand and Supply Quantitative Demand Analysis The Theory of Individual Behavior The Production Process and Costs The Organization of the Firm The Nature of Industry Managing in Competitive, Monopolistic and Monopolistically Competitive Markets Basic Oligopoly Models Game Theory: Inside Oligopoly Pricing Strategies for Firms with Market Power The Economics of Information Advanced Topics in Business Strategy A Manager’s Guide to Government in the Marketplace Case Study: Challenges at Time Warner Appendix A: Answers to Selected End-of-Chapter Problems Appendix B: Additional Readings and References
