Description
John Daniels Lee Radebaugh Daniel Sullivan | Prashant Salwan
Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors’ descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what they’ve learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains up-to-date through updated or newly written cases, streamlined writing, and expanded coverage of relevant global changes.
NEW TO THIS EDITION
■Cases begin and end every chapter; they either introduce new material or integrate what has already been learned.
■Looking to the Future features in each chapter alludes to ideas discussed in the chapter in a way that prompts students to engage their imagination about the world’s future.
Point-Counterpoint features bring the topics of major debates to life in a way students can understand and investigate.
■Maps enhance geographic literacy, add interest, and illustrate facts discussed in the text. Many case maps zero in on the case company’s home country or market region to give students a closeup look at foreign locales.
■Some New Topics and Cases: Unprecedented refugee movement into Europe; The opening of US-Cuban diplomatic exchanges; The spread of mosquito-borne epidemics (Zika, Ebola, etc.); Internationalization of Indian Cinema; Amazon and Flipkart in India; Creating Value in an Emerging Economy-IndusInd Bank; Strategies at the Bottom of the Pyramid in Emerging Economies-Maruti Suzuki.
